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TheKTCHN

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Product Strategy


Building Strong Factory Relationships in Apparel: Essential Insights for Brands
Building a strong factory relationship isn’t just about getting products made, it’s about building trust, setting clear expectations, and committing to long-term growth. From MOQs and budgets to red flags that make factories walk away, here’s what apparel brands need to know before approaching a supplier.

Courtney Evors
Sep 234 min read


The Importance of a Product Strategy for Successful Apparel Brands
Apparel product strategy is the difference between a launch that grows and a stockroom full of unsold product. Founders who skip strategy chase trends, overbuild, and burn budgets. Here’s why strategy matters more than design.

Courtney Evors
Sep 33 min read


Five Key Essentials for Launching a Successful Fashion Brand
Launching a fashion brand without a plan is like baking a cake without a recipe, possible, but risky. Here’s what you actually need to avoid a dry, disappointing launch.

Courtney Evors
Aug 143 min read
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