THE CONSULTANCY KTCHN
Welcome to
The KTCHN
The KTCHN isn’t just a metaphor, it’s the way I work.
Every good kitchen runs on structure. Systems. Tools. A clear flow from prep to plate. Mine is no different, except the ingredients are product strategy, commercial logic, and operational clarity.
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Whether you're scaling your next product line or trying to make sense of a pipeline that's gotten ahead of you, this is where we cut through the noise, find the structural problem, and fix it before it becomes expensive.
How I got here
"You're so bridge." It was meant as an insult.
In fashion, that meant designing for real customers instead of runway fantasy.
The comment came from another intern when I was at Michael Kors. We were sketching. He was drawing oversized sweaters no normal person would wear.
My practical brain said: that won't sell.
That's when the comment landed.
Fine by me.
I'll design real clothes for real bodies. Products that work are the products that sell.
That moment shaped everything that followed, 25 years of building products with a commercial lens, not just a creative one. Which is probably why I ended up in performance apparel. And why I see structural problems early.
Design. Development & Innovation. Strategy. Product Marketing. Most consultants live in one circle. I've operated across all four. That intersection is where the expensive gaps hide.
Meet Courtney Evors
I'm a product strategist and commercial thinker with 25 years inside global apparel and sportswear brands.
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13 of those years were at Adidas - leading design, innovation, and product strategy across global markets.
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I've also worked with Horseware Ireland, Fila, and a range of scaling independent brands figuring it out in real time.
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I've led range planning, pricing decisions, critical path management, technical design, and go-to-market strategy - across 2,000+ products and 16+ categories.
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I've worked inside the machine. I've built outside it. I've seen what holds when pressure increases - and what quietly breaks when structure isn't there.
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Across every brand, one pattern repeats:
When roles, processes, and commercial logic are unclear, momentum turns reactive fast.
That's the gap I work in.
Why this work matters
If the structure isn't there, brands end up wasting time and money building the wrong thing, or building it in a way that creates problems later in production.
Most product problems don't start in production.
They start months earlier - in unclear decisions, misaligned teams, and processes that never existed in the first place.
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By the time the air freight bill lands or the 4th sample round starts, the real problem is already six months old.
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The Consultancy KTCHN exists to find it earlier.
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Not to hand you a framework and walk away. To get under the hood of how your product system actually runs, and identify what's working against you before it compounds into something expensive.