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The right support at the right stage.

From a one-time diagnostic to ongoing strategic partnership - the work meets you where the problem actually is.

graphic illustrating Product Planning

Most apparel brands don't need more advice.

They need the right diagnosis at the right time.

The work starts with understanding what's actually broken - then deciding how much support makes sense from there.

Start Here: 

Commercial Clarity Audit

For founders and product leads whose pipeline feels reactive, messy, or harder than it should be.

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The Commercial Clarity Audit is a focused diagnostic into your product architecture and decision flow.

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This is for you if:

  • You’re scaling and decisions are starting to compound.

  • You’re sampling without a clear commercial filter.

  • Your range is expanding but margin isn’t.

  • Launches feel reactive instead of intentional.

 

What we review:

  • Product Strategy -  Brand Positioning, Design Strategy & Range Architecture

  • Development Process - Critical Path, Calendar & Material Selection

  • Technical Clarity - Factory Handover, Tech Packs & Communication

  • Team & Decision Structure - Ownership, RACI & Hiring

  • Regulatory Readiness - Supply Chain Risk & EU Compliance
     

How it works:

The scope is defined during the application process based on the complexity of your range, team, and development setup. I assess where structural gaps sit and where capital risk is highest. We close with a diagnostic session that clarifies what's broken and what needs to happen next.

Graphic illustrating an apparel product development process audit.

Strategic Founder Advisory

A tactical co-pilot for product decisions.
For founders who want a strategic partner in the room when product and business decisions matter.
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This is for you if:

  • You’re already building or scaling

  • Decisions are stacking up faster than you can pressure-test them

  • You don’t want to hand things off, but you don’t want to carry it alone

 

What we work on:

  • Product and range architecture 

  • Prioritisation and roadmap decisions

  • Team structure, hiring and role clarity

  • Product storytelling and market positioning

  • Development and go-to-market strategy

 
How it works:
Ongoing 1:1 advisory support focused on clear decisions, reduced risk, and fewer expensive course corrections.

Graphic Representing founder coaching support

Product & Brand Consulting

For founders who need senior product thinking without hiring full-time leadership

For product-led businesses that need structure, clearer decisions, and hands-on strategic support.

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This is for you if:

  • Product development feels messy or reactive

  • Your team or factory needs clearer direction

  • Decisions are stalling execution or costing time and money

 

What we work on:

  • Product vision, range strategy, and roadmaps

  • Seasonal collections and launch planning

  • Development strategy, tech packs, and factory communication

  • Streamlining the process from concept to launch

 

How it works:
We start with strategy and direction.
Support may be delivered through ongoing consulting, a half-day strategy intensive, or focused team workshops, depending on what will unlock progress fastest.

Graphic representing consulting for apparel brand product strategy.

Every engagement starts the same way - with a clear picture of where the problem actually sits.
 

From there, the right level of support becomes obvious.

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