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The right support at the right stage.

From a one-time diagnostic to ongoing strategic partnership - the work meets you where the problem actually is.

graphic illustrating Product Planning

Most apparel brands don't need more advice.

They need the right diagnosis at the right time.

The work starts with understanding what's actually broken - then deciding how much support makes sense from there.

START

Product System Diagnostic

Find the root cause.

For founders and product leads whose pipeline feels reactive, messy, or harder than it should be.

This is for you if:

  • You’re scaling and decisions are starting to compound.

  • You’re sampling without a clear commercial filter.

  • Your range is expanding but margin isn’t.

  • Launches feel reactive instead of intentional.

  • You're about to hire or restructure and aren't sure what the role should be

 

What we review:

  • Team & Decision Structure: Roles & Ownership, Escalation, Hiring

  • Product Strategy -  Brand Positioning, Design Strategy & Range Architecture

  • Development Process - Critical Path, Calendar & Material Selection, Decision Timing

  • Technical Clarity - Tech Packs, Factory Handovers & Communication, Sources of Truth
     

How it works:

We define the scope during the first conversation based on the complexity of your range, team, and development setup.
I assess where structural gaps sit and where capital risk is highest. We close with a findings session that clarifies what's getting in t and what needs to happen next.

Graphic illustrating an apparel product development process audit.

CHANGE

Structure & Process Build

Senior level support to build what your team needs.

For brands that know what needs to change and want it built properly, with the team rather than at them.
 

This is for you if:

  • The diagnostic surfaced structural gaps you want closed

  • You already know something needs building but not exactly what

  • You need decision ownership defined and implemented, not just recommended

  • The development process needs rebuilding around how the business actually works now

  • The range needs a clear strategy and structure behind it


​What we work on:

  • Product strategy, range strategy and roadmaps

  • Org structure and role charters with decision authority

  • Development strategy, critical path and stage gates, with timelines and dependencies

  • Handoff protocols between product, supply chain and commercial, including factory communication

  • Seasonal GTM and launch planning

  • Development calendar across short, mid and long term

  • Change management and implementation plan


How it works:
Some brands come here after the diagnostic. Others already know what they need built. Either way, it's co-created with your team and scoped once we agree on what we're solving.

Graphic representing consulting for apparel brand product strategy.

ADVISE

Strategic Advisory

Senior judgment when the team needs it.

For founders who want a strategic partner in the room when product and business decisions matter.
 

This is for you if:

  • You're already building or scaling

  • Decisions are stacking up faster than you can pressure-test them

  • You don't want to hand things off, but you don't want to carry it alone

 

What we work on:

  • Product and range decisions

  • Prioritisation and roadmap

  • Team structure, hiring and role clarity

  • Development and go-to-market strategy

 

How it works:
Ongoing 1:1 advisory focused on clearer decisions and fewer expensive course corrections. This is judgment, not capacity. I'm not an extra pair of hands for the team's workload.

Graphic Representing founder coaching support
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Every engagement starts the same way - with a clear picture of where the problem actually sits.
 

From there, the right level of support becomes obvious.

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