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Product decisions add up.
So do the consequences.

If building or growing a product-led brand feels intense, it’s usually because decisions are being made without enough structure around them.

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That’s when things tip into reaction.

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I work with founders and lean teams to bring clarity to product and brand decisions, so momentum builds instead of friction.

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What this work is about

This work lives upstream.

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Before problems look obvious.
Before fixes get expensive.
Before intensity turns into noise.

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It’s about slowing the thinking down just enough to make better calls,

and then moving forward with intent.

Where I step in

I’m most useful when:

  • you’re holding too many product decisions in your head

  • the range feels scattered or overbuilt

  • brand vision isn’t translating clearly into product

  • timelines keep slipping and everything suddenly feels urgent

 

You’re chasing suppliers.
Your team is busy.

And you’re still the bottleneck.

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This is usually the moment where effort increases, but clarity doesn’t.

That’s where I step in, to slow the thinking down, surface what actually matters, and help you make decisions you don’t have to keep revisiting.

What I actually work on

This is where the product depth lives.

  • Product vision and roadmap

  • Range and assortment logic

  • Brand-to-product translation

  • Development sequencing and readiness

  • Launch alignment across design, production, and commercial reality
     

Design direction and end-to-end product support are part of the work when they serve the strategy, not by default.

20+

Years in
Apparel Design and Product Creation

Global

Worked across US, EU on product serving Global Markets

2000+

Products Launched & Scaled From Concept to Market Success

16+

Categories Across Menswear, Womenswear & Active

How founders actually work with me

Most people start with a focused strategy session or founder advisory.
 

Clear questions.
Clear scope.
Clear decisions.
 

In some cases, that extends into fractional product leadership for a defined phase, when senior product thinking is needed in the room, but not embedded forever.

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This isn’t execution-for-hire.
It’s decision support, structure, and direction you can actually run with.

Real Results
"Working with Courtney was a seamless and inspiring experience. We brought her on to help Carbon expand our design vision into new domains, and she delivered exactly what we needed - smart, compelling concepts that brought clarity and creativity to complex, technology-driven ideas. Courtney quickly grasped our objectives, translated them into impactful visual assets, and delivered everything on time and with polish. Her ability to bridge innovation and storytelling is a real strength. We'd happily work with her again and highly recommend her to any team seeking a thoughtful, strategic design partner." 

Chris Robertson

​Lead Application Project Manager

Carbon Technologies DE, GMBH

Whether you’re building your first product or refining an existing one, the work starts the same way:

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Clear thinking.
Fewer assumptions.
Better decisions.

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This consultancy work is where that thinking gets tested.

Everything else at The KTCHN builds from here

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