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Courtney Evors Product Strategist & Consultant

Build with Clarity

Build the product system your brand needs to scale

Product strategy and development clarity for apparel and sportswear founders.

Most founders don’t realize their product process is breaking until the symptoms show up.
 

More sample rounds.
Factories chasing decisions.
Ranges growing faster than the brand logic behind them.

 

Growth doesn’t fix a messy product pipeline.
It just makes the mistakes more expensive.

25

Years bringing product concepts from idea to execution

Global

Experience across EU + US

2000+

Products Launched & Scaled

16+

Product categories across apparel, lifestyle, and consumer goods

I've spent 25 years inside global apparel and sportswear brands. 13.5 of those at Adidas, working across product design, innovation, and commercial development. 

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Most consultants see one side of the problem: commercial or creative.

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I've operated across both. 

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That's what makes the structural gaps visible early.

Start here

You're already building. You're already selling. But product decisions are piling up and everything feels urgent.

 

Sample rounds are multiplying. Launches need air freight to land on time.

If every decision needs to pass your desk before anything moves, you’re still the bottleneck on every call.

 

The ideas aren’t the problem. The system behind them is.

 

That’s where the Commercial Clarity Audit starts.

 

A focused diagnostic that looks under the hood of your product operation

-range architecture, development process, and team structure - and shows you exactly what's working against you before your next production cycle locks in the cost.

Courtney brought a level of detail and rigour that helped professionalise our product organisation through a critical stage of growth.

Niall Horgan

CEO & Co-Founder, Gym+Coffee

She knows when to listen, when to give honest advice, and how to help when you need a plan and not a drama.

Kirsty Wilson

Cross-Section Equestrian

Honestly, I wish I’d started working with [Courtney] before I began building. Having her earlier would’ve saved me a few costly mistakes in the early days.

Andres D'Alessandro

Circlo

Ready to Move?

You don’t need another brainstorm. 

You need to know what's actually broken.

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