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Strategic Founder Advisory

Tactical co-pilot for product decisions.

Senior product thinking in the room, without the full-time hire.

You're past the early stage. Revenue is coming in.
But the decisions are getting harder, not easier.
Range calls that affect three seasons. Factory relationships
where one wrong move costs margin you can't recover.
Launches that feel reactive instead of deliberate.
You don't need more information. You need someone with a view.
What we work on

Range & product strategy

What to build, what to cut, what your range is actually saying about your brand.

Development & factory decisions

Timeline pressure, supplier trade-offs, the calls that cost you when you get them wrong.

Commercial logic

Pricing, margin, costing decisions that compound faster than you expect.
 

Team & decision structure

Who owns what, where decisions are stalling, when and whether to hire.
 

How it works

Weekly sessions built around your actual decisions.

Monthly deep-dive time for wherever complexity has built up.

WhatsApp access for the calls that can't wait.
 

Each session ends with a clear direction, not a list of things to think about.

This is decision support. Not execution, not hand-holding.
"Working with Courtney has been transformative. As a founder, you spend a lot of time alone, and she's been that extra team member that is very much needed when you're feeling alone with it all and helped me clarify my thoughts into an actual, usable plan. She knows when to listen, when to give honest advice, and how to help with you need a plan and not a drama."

Kirsty Wilson - Founder 

Cross Section Equestrian

This works best if you're actively building
and the cost of a wrong decision is real.

Whether you're pre-revenue laying the foundations or scaling and trying to keep up with your own growth, the advisory is shaped around where you are right now.

INVESTMENT

Advisory is tailored to where you are, stage, scope, and what you need in the room.

 

Starts with a 30-minute discovery call to make sure the fit is right.

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