Strategic Founder Advisory

I’ve spent 25 years inside product teams where range planning, pricing, and supplier decisions directly impact margin. Founder Advisory brings that level of commercial thinking into your room.

 

You’re already building.
The decisions just carry more weight now.

 

Built for founders of product-led brands who want senior product thinking in the room, but aren’t ready to hire full-time leadership.

 

Strategic Founder Advisory sits between consulting and coaching. It gives you senior-level product judgment before decisions start compounding in the wrong direction.

What you get:
Structured decision sessions designed to move things forward.

Sessions are used to:

• Prioritise product and business decisions

• Pressure-test assumptions before they compound

• Align timelines with capacity and cash flow

• Reduce reactive decision-making

• Clarify what to move forward with and what to pause
   

Each session ends with a clear direction and next steps.

2. Strategic Product & Business Guidance
Ongoing advisory support across:

​

• Product and range strategy

• Development timelines and scheduling

• Factory and supplier trade-offs

• Pricing and margin logic

• Team structure and role clarity

• Market positioning and product storytelling

• Launch planning and commercial risk

 

3. Monthly Deep-Dive Strategy Support (4 hours total)
Delivered either as: 

• One focused half-day deep dive
  or

• Broken into shorter working sessions across the month
  or

• Used to extend weekly advisory sessions

 

Used for:
 

• Reviewing and consolidating product documents

• Mapping product pipelines and roadmaps

• Evaluating samples, designs, or concepts

• Auditing development plans

• Creating structure where complexity has crept in

 

4. Ad-hoc Support for Urgent Decisions
Access to short, focused check-ins when something can’t wait.

Includes:

• Up to one 15-minute call per week for urgent issues

• WhatsApp or voice-note support for quick decisions

• Space to sense-check high stakes calls under pressure

This is decision support, not execution.

 

5. Working Guidelines
To keep the work sharp and effective:

• Advisory and strategy support only. No execution or implementation.

• Document review is scoped within deep-dive hours.

• The focus is on reducing risk, not increasing activity.

Investment:
€3,000 / month

3-month minimum commitment 

This is best suited for founders generating revenue and actively building.
If you’re still in idea phase, Clarity Coaching is a better starting point.